The Sense of Cocoa
A possible consequence of cancer treatment, Dysgeusia makes food taste differently: sometimes metallic, sometimes acid, and sometimes completely tasteless. But besides compromising the sense of taste, it has no other effect – and ends up getting very little attention. In this installation, the Michelin-starred pastry chef Jordi Roca joined forces with a medical team to try and answer the question: can we make people feel taste through their memory? After a series of interviews and intense research, we created a sensorial experience to awake the patients’ emotions and memories regarding the universal delight of chocolate, and applied synesthesia stimuli to help bring their sense of taste back.

Campaign:
The Sense of Cocoa on YouTube

CAMPAIGN
Role: Concept, Research
Client: BBVA
Year: 2019
Agency: Domestic Data Streamers & LLYC
With: Jordi Roca