Creating a strong online presence to introduce Le Timbre's offbeat art subscription platform to the world.
Remember when getting your mail was something fun? Le Timbre wants to bring back those feelings by delivering an exclusive fine-art print to your door every month.
And because it cares so much about the artistic process, subscribers also get a personal note from the artist alongside with the print, containing detailed information about their creative path on that specific work. All featured works are produced exclusively for the Le Timbre community and curated under strict artistic guidelines, making for a real one-of-a-kind art collection.
I worked with founder and curator Bel Lepikson to plan and execute all communications for Le Timbre's world launch in July 2017.